One night this week, I was scrolling on Instagram, and I saw something terrible. I scrolled upon a video of a pizza shop. The video was technically done well, but it lacked something very important, in my opinion- a reason for us to care. But what irked me the most was the amount of praise this video received, as well as the amount of copycat videos that were being made from this original pizza video. Now it’s impossible not to see flashy transition videos all over Instagram and TikTok! But what’s the issue with flashy transitions?
The Issue with Using Flashy Transitions
I talk about this in the video rant, but in essence, the issue I see with these style of videos is that the emphasis and focus isn’t on the product or the business. Yes, what’s being shown on screen is the product or business. But the focus of the video is on the transitions, sound design, and effects. While this may be hard to describe in writing, you as the viewer, will be able to see it. I’ll post the original pizza video here so you can form your own opinion. But I feel that when a video is so effect and transition heavy, it masks the subject of the video. So how do we avoid that?
Luckily the best way to avoid shifting the attention from the subject to the effects and transitions is to simply not use them! The best videos typically don’t have any fancy transitions. As boring as it may sound, standard cuts and the occasional cross-dissolve are the tried and true way to transition videos while keeping the focus on the subject. If you disagree, I’d love to hear your thoughts! Feel free to reach out to chat.
Thanks for reading and watching my rant. It feels good to get this off my chest!
The Serialization of Video
Do you remember when everyone was talking about Game of Thrones and how it was so addicting to watch? What about Breaking Bad or Lost? What made them so good and addicting? Was it their high production value or stellar cast? Those helped, but no. It was their serialization storyline that took episodes and seasons…Read More
It Doesn’t Matter, You Need Content
I’ve been on the “content train” for a long time. Ever since I realized its impact on my business, I’ve been telling all of my other entrepreneurial colleagues, friends, and even strangers about the power of creating content. Some of them get really excited, some of them get really confused, and the rest tell me…Read More
How to Deal with Video Critics
If you’ve ever made a video for social media, you’ll find that you get nice affirmation. Whether that’s in the form of a “like”, comment, share, or most rewardingly someone telling you face to face that they really enjoyed watching your video. It’s a great feeling, and a great way to keep making more great…Read More
The Moment of Relief when I Found a Ski Boot FAQ Tutorial Video
As a fairly new Coloradian, I’m beginning the process of acquiring all of the Colorado must-haves, like hiking boots, a good sized backpack, and of course, skis. Now, I’ve been skiing for the past 5ish years. I didn’t grow up skiing, and I’ve never owned a pair of skis before. So now that I have…Read More
Good Video Content gets Better with Age
There’s a misconception that if you make a video, it has a specific lifespan. Once your video is 6 (or any made up number) months old, then it becomes stale and no one will watch it. That’s bullshit. Good video content, like wine, films, books, video games, etc. will only get better with age. Now,…Read More
5 Things You Should Know Before Making Your First Online Course
Many people in many different industries have been making online courses for a while now. It started around 2010, and has been growing steadily ever since. After the Covid-19 lockdown first started, online courses grew even more popular! And there were actually two reasons for that. First, so many entrepreneurs had to adapt to the…Read More