Garry Herbert Case Study
How story encourages action using the B2A Strategy to win an election.
Garry Herbert, a marketing director at Harmelin Media, wanted to make a difference in his town. He became mayor of his town, Lansdale, and when it came time for re-election, he wanted to make a big statement and challenged me with helping him craft the narrative around his re-election that would result in at least a 5-10% bump in voter turnout.
Garry and I implemented the B2A strategy for his campaign. Months before election day, he started deploying the branding videos. He had the full branding videos on his website, while he posted the 15 sec cut downs on social media. Taking it a step further, Garry started using the 15 sec cuts on Facebook ads to drive up his awareness.
As election day got closer, and his branding videos have been thoroughly distributed, he began to deploy his action video assets. He posted his action video on his website (he got a lot of traffic there), while posting 15 sec cuts on Facebook ads. His action video cuts had a very strong call to action- to vote for him on Nov. 2nd!
I'm very happy to report that Garry Herbert was re-elected as Mayor with a 95.6% bump in voter turnout. The videos created from the B2A strategy added multiple layers of trust, public support, and confidence that Garry was the perfect mayor for Lansdale, Pennsylvania.
Garry knew the best way to tell his story was through the voices of his community.
Garry want to give the community a proper understanding of his next big idea, 5G Municipal Wifi, while addressing some of the biggest questions they may have.
The Call to Vote
As election day neared, Garry's community needed one final push to cast their ballots. This video ensured they knew who he was, what he stands for, and why they should choose him.
(spoiler- he won)
Social Media Cut Downs
Want to Try the B2A Strategy for Yourself?
Data & Metrics
Call to Vote for 2021 Election
"I wanted to tell a story... Kristian and his team did a great job of immersing themselves in why this was taking place and how they could enhance it."
Garry Herbert, Director of New Business at Harmelin Media + Mayor of Lansdale, Pennsylvania
What is the B2A Strategy?
The B2A Strategy, or it's full name Branding 2 Action Strategy, is a content creation plan that primes your customers to buy from you by giving them exactly what they want- connection.
This "give, then receive" approach allows you to show your customers that you value them. And in return, they will give you their respect, trust, and most importantly, their business.
Kristian's B2A Strategy is made up of two branding videos and one action video. In the strategy, the branding videos are posted first to drum up interest, excitement, and trust. Once your audience is primed with the branding videos, the action video gets posted to direct them to act.
It's More Than Just Video
Once the branding videos and action video are made, they get cut down into bite sized video pieces and converted into different types of media like...
Freeze frame carousels posts
Audio for Podcasts
2 Branding Videos
1 Action Video
15 Sec. Cuts for Social
Freeze Frame Photo Carousels
Transcript for Blog Posts
Stripped Audio for Podcasts
Closed Caption for Clarity
CTA's Targeted for Results
What's the Difference Between Branding and Action Videos?
- Creates Understanding
- No CTA's
- Warms up leads
- Entertainment for the customer
- Establishes Trust
- Puts Your Business in Its Best Light
- Generates Sales
- Strong CTA's
- Turns warm leads into customers
- Generate sales with storytelling
- Create scarcity and demand
- Track conversions to project future sales
How it Works
Start Step 1 Today
The B2A Strategy can help you:
All Cut Downs are Social Optimized
(but what does that mean?)
Accessibility is the name of the game.
The posts that are the easiest to consume, win.
All video cut downs have the option to be converted to social media friendly posts with text, subtitles, and timer line.
Adding social optimization to your videos will increase visibility, engagements, and most importantly, consideration.
You'll love working with us if...
Video is the medium. Bigger is the goal.
Schedule today to level up your business.
© 2023 Kristian Golick