Video Strategies
It’s one thing to just make videos– it’s another to strategically use them to drive your business.
Tricks and Transitions Won’t Make a Profitable Video
One night this week, I was scrolling on Instagram, and I saw something terrible. I scrolled upon a video of a pizza shop. The video was technically done well, but it lacked something very important, in my opinion- a reason…
Read MoreThe Serialization of Video
Do you remember when everyone was talking about Game of Thrones and how it was so addicting to watch? What about Breaking Bad or Lost? What made them so good and addicting? Was it their high production value or stellar…
Read MoreIt Doesn’t Matter, You Need Content
I’ve been on the “content train” for a long time. Ever since I realized its impact on my business, I’ve been telling all of my other entrepreneurial colleagues, friends, and even strangers about the power of creating content. Some of…
Read MoreHow to Deal with Video Critics
If you’ve ever made a video for social media, you’ll find that you get nice affirmation. Whether that’s in the form of a “like”, comment, share, or most rewardingly someone telling you face to face that they really enjoyed watching…
Read MoreThe Moment of Relief when I Found a Ski Boot FAQ Tutorial Video
As a fairly new Coloradian, I’m beginning the process of acquiring all of the Colorado must-haves, like hiking boots, a good sized backpack, and of course, skis. Now, I’ve been skiing for the past 5ish years. I didn’t grow up…
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