Video Strategies
It’s one thing to just make videos– it’s another to strategically use them to drive your business.
TikTok Reality #1
As a millennial who has grown up making video content for more than half my life, it’s surprising to hear that I just installed TikTok on my phone in January 2022. I can pull whatever excuse I want for not…
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Tricks and Transitions Won’t Make a Profitable Video
One night this week, I was scrolling on Instagram, and I saw something terrible. I scrolled upon a video of a pizza shop. The video was technically done well, but it lacked something very important, in my opinion- a reason…
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The Serialization of Video
Do you remember when everyone was talking about Game of Thrones and how it was so addicting to watch? What about Breaking Bad or Lost? What made them so good and addicting? Was it their high production value or stellar…
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Glasses Glare on Video- How do we Avoid it?
When I first started working with companies and entrepreneurs, my biggest concerns were making sure the video quality was good, the audio sounded crisp, and the overall product looked great. As the years went on, I learned that some of…
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The Easiest Trick to Keep Viewers Longer (Spoiler- it’s Subtitles)
There’s two kinds of people in this world. Those who use subtitles 100% of the time, and then there’s everyone else. Love them or hate them, they can be useful when it’s hard to hear the sound on the TV.…
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It Doesn’t Matter, You Need Content
I’ve been on the “content train” for a long time. Ever since I realized its impact on my business, I’ve been telling all of my other entrepreneurial colleagues, friends, and even strangers about the power of creating content. Some of…
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How to Deal with Video Critics
If you’ve ever made a video for social media, you’ll find that you get nice affirmation. Whether that’s in the form of a “like”, comment, share, or most rewardingly someone telling you face to face that they really enjoyed watching…
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The Moment of Relief when I Found a Ski Boot FAQ Tutorial Video
As a fairly new Coloradian, I’m beginning the process of acquiring all of the Colorado must-haves, like hiking boots, a good sized backpack, and of course, skis. Now, I’ve been skiing for the past 5ish years. I didn’t grow up…
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Branding Videos Vs. Marketing Videos… What’s the Difference?
As a video content producer, I get this question a lot, without actually getting this question, specifically. What I mean is, I have had plenty of clients in the past approach me about making a “commercial” for them. Now I’ve…
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