Gross McGinley LLP
Client: Gross McGinley LLP
Producer: Kristian Golick
Camera Operator: Joseph Walakovits
When you hear "law firm video" you probably think about some guy talking at you about how much money they can win for you... BORING 🥱
This is where Gross McGinley forged a new path in my opinion. While their video did describe the types of law that they cover, as it should, it also informed us of their history. But instead of telling us about their decades of experience, they showed us.
And I'm beyond grateful that they loved our idea to incorporate timelapses of old, iconic photos of Allentown, Pennsylvania (their home) into present day.
It took many days to capture all of the timelapses that we needed, but it was well worth it in the end!